PRICE comparison sites such as Compare the Market have an important role in helping people seeking best value for services as family budgets are squeezed ever tighter. This was the message when MP Shailesh Vara met with members of the senior team at the head office of the insurance company renowned for its memorable 'meerkat' advertising campaigns.
He is pictured here with director of corporate affairs Caroline Raines at their office in Orton Southgate where they discussed the challenges facing the insurance industry amid the cost of living crisis. Rapid development of technologies including AI and information systems are playing an increasingly important role in the business. She told Shailesh: "Price comparison sites can play their part in helping people make better financial decisions as consumer attitudes evolve amid a cost of living crisis."
Afterwards Shailesh told us: "I am pleased to see Compare the Market continues to adapt to meet the changes within the insurance industry and especially delighted to see their continued growth both in my constituency and nationwide, thanks in no small part to their playful meerkat promotional campaigns!"
